Signal to Noise

Living in a tech town like Waterloo I find there is a cultural bias towards what is new, what is modern versus things and ideas that may be old, timeless. There is a relentless pressure to keep on top of things, to refresh Twitter and seek out the novel and the exciting. Yet I find there is far more value to what is classic, what is enduring, the things and ideas that have stood the test of time.

This is a topic that has come up in my readings lately and from people such as Ryan Holiday, Tim Ferris, Nassim Nicholas Taleb and others. Old books and old principles always have the answers.

Often the things that are new seem important and vital but they end up proving to be irrelevant . What is the half life of information of something posted yesterday on social media ? That article on Bernie Sanders or Andrew Yang is out of date very quickly. A classic book however such as the “Meditations” of Marcus Aurelius has been around for hundreds of years and will continue to provide relevant advice to readers hundreds of years from now.

As Ryan Holiday writes in the Daily Stoic;
Of course, one should always avail themselves of the latest research and the newest books. The problem is that for far too many people this comes at the expense of availing themselves of wisdom from the wisest minds who ever lived. “I don’t have time to read books,” says the person who reads dozens of breaking news articles each week. “I don’t have time to read,” they say as they refresh their Twitter feed for the latest inane update. “I don’t have time to read fiction—that’s entertainment,” they say as they watch another panel of arguing talking heads on CNN, as if that’s actually giving them real information they will use.

The modern cellphone addiction leads to not only poor posture and kyphosis but also to a cortisol increase and FOMO (Fear of Missing Out). With discipline, and studying the things and ideas that have endured you can strive to get to the bottom of things; finding truth rather than trivia.

This can be applied throughout your life, not just what you watch and read. I am a pragmatic engineer and conservative by nature. I identified in an earlier post that what seems like an exciting new idea, SD-WAN, is really just another swing in the cycle of private versus public networking. My tastes run to the classic and enduring like a good steak dinner or a live symphony performance of Beethoven’s 9th.

So take some time today to examine your life and your habits. Find where you can read and learn from the classics, from the wisdom that has stood the test of time. Try to ignore the siren call of the smartphone and social media; that is just noise. Filter it out and search for the truth, the signal hidden behind the noise.

Cellphone Competition Coming ?

Left is MNO Rogers – right is the MVNO Ting – from Twitter user YOZZO

Last week the CRTC finished up two weeks of hearings as a Review of Mobile Wireless Services. The subject of the 9 days of hearings were whether to mandate (ie force) the current mobile network operators (ie Bell/Telus/Rogers, Big 3, Goliaths) to provide wholesale MVNO (Mobile Virtual Network Operator) access to their networks to smaller carriers (ie Davids). In short to open the market up to competition.

There were many parties giving evidence and opinions. The Big 3 are very against being forced to sell access to their networks. Very against. They cite that the market is already competitive, that mandating MVNO’s would curtail their ability to spend on network expansion (both to rural/remote areas and upgrading to 5G). And they point to a submission from the Competition Bureau that pro-MVNO regulation would harm smaller facilities based competitors like Videotron, Shaw, Eastlink and Xplornet. Telus CEO Darren Entwistle even threatened to cut $1 billion in network investment, 5,000 jobs and philanthropic giving if CRTC dared to mandate MVNOs.

Telus threatens to euthanize animals if CRTC approves mobile virtual network operators – from The Beaverton

Is the Canadian mobile market really competitive ? The reason this procedure was even going on was due to the outcry from Canadians about their cellphones! It seems self evident that Canadians view the current situation as unfair and that the Big 3 are acting as an oligopoly. They hate their current providers (see here) This came up more than once in various submissions, including co-ordinated rate plans (one moves they all move), the smoke-screen of flanker brands to confuse the market etc.

There were other parties like TekSavvy, Distributel, Tucows, CNOC, Ice Wireless (Iristel) and others arguing in favour of MVNO’s. They argued that as Full MVNO’s they would not own spectrum or operate their own radio access network, but purchase that from the Big 3 . Except for the operation of such a radio access network, they would be responsible for all other aspects of their operations such as sales, marketing, billing and the operation of a core network. From there they could increase competition in the marketplace to provide more services to Canadian consumers and businesses.

Twitter commentary on competition from MVNOs being more than “resale” or a free ride

We won’t know the outcome from these hearings for a while, maybe not until 2021. I am watching this process carefully; not because AurorA plans to become an MVNO. Almost my entire 35 year career has been on the competitive side of the industry, competing against the various incarnations of the Big 3. And they are formidable competitors indeed who do not cede an inch of any markets that they consider as theirs. My rooting interest naturally falls to the underdogs, the Davids competing against Goliaths.

If MVNO’s are mandated though, it could also open up a raft of new mobile competitors . Those competitors would need premium quality termination for their overseas calls. Mobile calls originate on cellphones and already undergo compression just to reach the core; from there you want to ensure premium quality so that the caller gets through perfectly. An LCR here makes zero sense; if the caller wanted a cheap call they would use a free app on their phone like Skype or WhatsApp. If they use the phone it has to be high quality. And I know just who has the best quality international voice termination !

2020 Vision

Photo Credit ; Carmi Levy, @carmilevy more at http://writteninc.blogspot.com/

The world does not need another blog post about predictions or trends for the coming New Year. Or another Top 10 list. Those are far too common and overdone. For this years first blog post, I thought I would instead focus on a few topics that I see becoming of increasing importance, especially to service providers in the competitive space against Big Telco. You can read about 5G, AI, IoT and other acronyms elsewhere.

Telecom Fraud
The last few years have seen a dramatic increase in fraud on our networks. Hacking by criminal networks is easier than ever and they avoid prosecution by doing it across international borders. The migration to IP networks and softswitches have opened up new avenues fro the bad actors to attack. This trend shows no signs of abating, meaning that as an industry we must put more time, effort and manpower into safeguarding our networks and businesses to avoid catastrophic losses.

The Decline of Voice
Worldwide voice revenues continue to decline. We have highlighted this trend before here. Silicon Valley giants like Microsoft (Skype), Facebook (WhatsApp, Messenger), Apple (FaceTime) and Google have sucked away a lot of the consumer voice and messaging traffic from worldwide networks. As service providers we need to look for other sources of revenue rather than trying to compete for a slice of an ever shrinking pie.

This is where looking at other market sectors such as Enterprises and SMB for growth that are underserved or poorly served by Big Telco come into play. Or looking for markets like International MPLS data circuits or cloud connectivity where Big Telco does not have 90% market share. Finally, the best way to compete against “free” services is not to offer low cost service; rather it is to offer premium, high quality services that Silicon Valley and Big Telco are not equipped to provide. (more on quality here)

Recession is coming
We are now in one the longest, if not the longest, economic expansions in the history of the United States. History has shown that this cannot keep going indefinitely, a recession is coming soon. When the US gets a recession, Canada gets an even bigger one. As competitive service providers we must be prepared for this on two key fronts; expenses and top-line revenue.

Now is the time to tighten the screws on your organization from top to bottom. Examine all costs, especially all S,G & A line items to see where savings can be had. Billing systems, payment services, any form of overhead costs should all be examined and cost savings sought wherever possible.

Top-line revenue ? Here is a counter-intuitive tip from a veteran of many boom-bust cycles. Times of recession can often be times of the best top-line growth for companies like ours. During hard times, business customers are more receptive to moving away from their current providers to be able to save money. This is when they will look to competitive suppliers. So have your marketing and especially your front line sales staff prepared for this opportunity.

I hope these topics gave you few ideas for your business for the coming year. As always, Amitel and AurorA are here to help. Reach out to me to have deeper discussions on the above, or any other pain points you may be experiencing. Looking forward to growing together with you in 2020.

Your Friend in Telecom

Timo

Thanks again to Carmi Levy, @carmilevy for use of his superb photograph. Follow his work at http://writteninc.blogspot.com/

Choosing Quality over Least Cost Routing provides Better long term value

Why Least Cost Routing is too expensive
AurorA has operated in the International Telecommunications market since 1994. Since that time the telecom landscape has evolved and transformed and the pace of change has accelerated. The liberalization and deregulation of telecoms since the 1990’s, the move to native Internet Protocol (VoIP) and the deployment of fiber optic networks spanning the globe have driven voice termination prices steadily downwards. Per Telegeography, the annual CAGR for International Telephony between 1983 and 2007 was 15%; if we now include Skype and other OTT apps international voice traffic is still growing over 15% per year. People still want to talk with friends, family and business associates overseas.


Choosing Quality over Least Cost Routing is is the central philosophy at AurorA. In our view the concept of Least Cost Routing (LCR) for international voice traffic is outdated, ultimately more expensive and leads to substandard business outcomes. Choosing the highest quality termination, i.e. a direct route that passes true Calling Line ID (CLID), actually leads to better value and over a longer period of time, higher revenue and lower overall total costs.


The factors behind this philosophy are a) Total revenue and cost versus a simple rate per minute b) the importance of a superior Dial Plan c) Mitigating fraud exposure d) working with like-minded carriers in the industry to reduce fraud


Total Revenue and Long Term Costs versus Simple Cost per Minute
Direct costs are lower if you choose premium quality over a cheaper but lower quality route. The LCR way will lead to call failures and trouble tickets. Customers will complain. The cost of chasing trouble tickets can be substantial as well as the re-routing necessary until the faulty route is fixed. Customer service staff to take the calls and service technician costs will increase. These costs can quickly eat up the lower rate per minute of the cheap route.


Secondly, only a small percentage of customers that experience poor quality or call failures will actually complain and take the time to put in trouble tickets. The silent majority will simply stop using your service and use an alternative. They will, however, complain internally to their management team about the poor experience which degrades your brand.


Top-line revenue will then also decline over time, initially from customers not using your sub-quality voice service, but further once your organization develops a reputation for poor quality. The maxim “How you do one thing is how you do everything” describes that phenomenon. Customers will not renew, or would look more favourably on competitors offerings. One poor niche allows a competitor an advantage and an avenue to exploit.


This is especially true if your customers are enterprise or business customers. Commercial customers demand excellent quality from your entire service offering. International voice termination may be only a small fraction of your portfolio but if they cannot rely on the calls completing each time, every time with superb “pin drop” audio quality than it would reflect poorly on the rest of your service offering.


Insist upon the highest quality, premium international voice termination. The penny pinching of using an LCR is not worth it, and over the long run higher revenues and lower costs accrue from providing superior quality service to your customers.


A Superior Dial Plan is essential
Route guides for terminating traffic used to be simple; there was a rate per country to terminate a call to a landline telephone and maybe, maybe a second rate to terminate a call to the new cellphones. There were less than 300 lines on the spreadsheet.


Now, there are carriers whose A-to-Z rate sheet can offer thousands of pricing codes; still the landline rate with perhaps some other routes to major cities and a breakout now for each mobile carrier in the country but there are also an increased amount of expensive premium rates that are a potential risk for fraud.


In Canada and the U.S. in the 1990’s there was an explosion in the use of 900 or 976 numbers to offer premium services at a high per minute call rate that would be charged to the caller on their phone bill. Examples included weather reports, psychic hot lines and especially adult (phone sex) chat lines. The high per minute rates could lead to large phone bills very quickly and scammers would use all kinds of tactics to get people to call these numbers as they would get a split of the revenue from the phone company for each call. Consumers and businesses smartened up and blocked 900/976 number and eventually the Internet came and killed that particular market.


Overseas countries still have premium numbers and they live on through various names; Special Services, Non-Geographic Numbers, Universal Numbers, Telematic Services. etc. These numbers are premium in that usually they are at least ten times the rate of normal termination. They can have some legitimate applications; for example non-geographic numbers refers to a remote number, not tied to a physical destination such as if I wanted a Cyprus number to ring to my cellphone when I was elsewhere so my Cyprus customers could reach me.


They can be used for darker purposes though, through a scam called International Revenue Sharing Fraud (IRSF). In IRSF, the carrier in the far end country that owns the number ranges, leverage blocks of numbers they own by applying higher rates and assigning them to resellers outside of the country. Then hackers obtain these numbers, attack PBX’s and IP PBX’s and then machine generate calls. They then share the burst of revenue generated with the carrier in the country that owned these numbers providing a quick source of cash.


So how can you protect yourself ? It comes down to your own dial plan. You want to make sure that you don’t allow access to any premium numbers with such creative names like those listed above. When choosing what international carrier to use to terminate your traffic with, beware of those whose dial plans are riddled with such premium ranges, even if they seem to have low rates otherwise. It may be an arbitrage ambush. If they have many more premium pricing breakouts that do not exist on other carriers rate sheets you should avoid them like the plague. It doesn’t take many calls to the premium numbers to swamp any anticipated savings from using their “low” per-minute rates.


This is where an LCR that routes only based on a cheap per minute rate can get fooled by hidden premium ranges in suspect dial plans.


Mitigating Fraud Exposure
International Telecommunications has become a high volume, low margin industry. That is why we believe that you should trust your traffic to a partner who provides value beyond simply completing calls at “the lowest rate” via LCR. That approach can actually cost you big time ! You want a partner who provides high quality service and is motivated in protecting you and your customers from fraud, because even a single money-losing event is one too many and can wipe away any per-minute savings in an hour.


There are numerous sophisticated telecom fraud schemes in the world. Some have been around for decades, others are new and improved. The estimated global telecom toll fraud is US$38 billion in losses per year. The CFCA, Communications Fraud Control Association, cites telecom fraud as the #1 fraud committed outpacing identity theft, IRS fraud and credit card theft.


What can we do to mitigate and minimize the losses to the criminal gangs and hackers ?

  • Identify suspicious traffic
  • Provide alerts
  • Block the suspicious traffic (while ensuring customer doesn’t reroute call to next route on LCR)
  • Maintain a database and continue to block previous identified fraudulent destinations
  • Ensure a meticulous, accurate worldwide dial plan


Dial Plan ? How does my A to Z route guide help mitigate fraud exposure? Well let me go through the list and explain.


The global network carries hundreds of billions of voice minutes on an annual basis by wholesale carriers such as Tata, Orange, T-Systems etc. Using Big Data and AI, these carriers can detect suspicious call patterns and trends. Even with the size and complexity involved, this takes place in near real-time. Once detected, an alert is promptly sent to the affected customer.


At AurorA we go a step beyond that by pro-actively blocking the suspicious traffic stream immediately upon the alert (for all of our customers). Blocking, however, is only part of the solution. To keep your route guide from automatically going to the next choice, the proper non-routable ISUP/SIP release code is sent to indicate fraud blocked numbers so that it doesn’t just propagate through the route guide.


By maintaining a database of fraud events, we can also pro-actively block specific numbers/ranges where fraud has been detected before. Traffic is then monitored for any call attempts made to known fraudulent numbers as well as to any unallocated number ranges.


Calls to unallocated numbers may be fraud as well. A reseller may make a deal with the number range owner, usually in a low volume, high cost destination for exclusive rights to certain of these number ranges. Often they are called premium or “special” . A regular report of call attempts made to blocked numbers can be a warning sign of criminals testing your network, to see if calls complete to their chosen fraudulent numbers.


The key is to ensure that your dial plan is constantly up-to-date with current worldwide numbering (updated weekly) and that you avoid using carriers that have a plethora of such premium or special number ranges on their dial plans. Further safety can come by pro-actively blocking high-rate destinations where you know that your end customer base has no call volume to.


AurorA is a member of the i3Forum
In 2007, eight of the world’s leading carriers set up the i3Forum. It was initially meant to expedite the international telecommunication’s industry to IP but has since broadened its mission. The i3Forum’s approach is open, simple and pragmatic and it aims to;

  • Represent : the views of the International Carrier Ecosystem
  • Bring together : focus on topics that require joint work and collaboration across the Ecosystem
  • Transform : enable and facilitate the role of carriers in the timely emergence of new ecosystems, and new technical, operational and commercial models
  • Guide : publish recommendations for industry Stakeholders
  • Share : foster cooperation and sharing of best practices between industry stakeholders
  • Educate : contribute to the industry learning on these topics
  • Inform : provide market research, case studies, position papers…


The i3Forum now has 29 members including such major carriers as AT&T, iBasis, Telefonica, Orange, Tata, T-systems, Vodafone and others.


The i3Forum has a roadmap and focuses on a few key topics that require industry collaboration . The one that is near and dear to AurorA’s heart is the Fight against Fraud.


Fraud in international telecommunications is a huge and growing issue. Hackers and criminal gangs now make more money from Telecom Fraud than they do selling illegal drugs. It is an issue that cannot be resolved by any one single carrier; we need to work together as an industry to combat this scourge.


I am honoured and humbled to say that AurorA International Telecommunications Inc. has been accepted into the i3Forum as a member, specifically as a “Friend of i3Forum” . AurorA believes and supports what the i3Forum is trying to accomplish, especially in the Fight against Fraud. I hope to be able to get information, updates and best practices and also be able to contribute where I can. On social media and on its blog, AurorA promotes the i3forum and its objectives.


At AurorA we insist upon serving you with the highest quality, premium international voice termination. The Six Sigma philosophy highlights that the penny pinching of using a LCR is not worth it, and over the long run higher revenues and lower costs accrue from providing superior quality service to your customers


Choose to use a quality, reputable carrier who you trust with your overseas calls.


If you have any further questions, please feel free to contact us. This post is an aggregation of some of the material on our blog that you can find here

Also, a thank you to Robert Benlolo of Tata whose expertise in this field has provided me with guidance.

This article first appeared as a LinkedIn article here

2019 Canadian ISP Summit – Day 4

Day 4 ? But the conference only ran from Nov 4 to 6 ? How could there be a Day 4 ?

Well when you are self-employed like I am it takes a full day AFTER the conference just to try to get caught up. There is the large backlog in the email inbox, phone calls to return, meetings to attend.

There is the followup from all the social media posts. I made the commitment to blog each day of the Summit, and really appreciate that you readers took the time to follow along on my website and left great comments on my Facebook, LinkedIn and Twitter feeds.

Finally, there is the followup from the pile of business cards that I came home with. I will connect with you all on LinkedIn and Twitter, and send you some details on AurorA and Amitel to remind you that when you need something “International”, contact me, “Your Friend in Telecom”.

Looking forward to next year’s Canadian ISP Summit, Nov 2 to 4, 2020, the 10th anniversary edition.

Election Day

Today is finally the day of the 43rd Canadian Federal General Election. I am sure we are all exhausted from the campaign to date. This post is not about “who to vote for” nor an exhortation to go out and do your civic duty. Rather it is a short summary of some topics specifically related to telecom and technology in general in Canada that are really important to our future prosperity that I don’t think were discussed much in the platforms and debates.

Innovation
Canada’s future prosperity depends on innovation. The Council of Canadian Innovators say Canada’s “productivity is lagging and our future economic prosperity is at risk”. Entrepreneurs that create start-ups and grow scale-ups need an environment that encourages them to grow and scale here in Canada and allow them to compete globally. They need skilled talent (engineers, and also designers, marketers, sales professionals and executives), growth capital and access to markets and customers.

Canada produces a lot of world class talent in our universities and colleges and we need better incentives to keep them here as opposed to going to the USA for higher wages and more attractive opportunities. We need a mindset shift towards the entrepreneurs that are shouldering great risk to build innovative companies in Canada with tax measures supporting innovation, venture funding, employee stock options etc. Plus we need a Federal government that can attract attention to our innovative companies here, even to the extent of procuring products and services from them .

5G and Huawei
The next generation network is being built right now, globally and here in Canada. 5G is transformative, not just a faster network, but also providing lower latency and opening up a host of new use cases especially to power the Internet of Things (IoT). Autonomous connected cars are just one example. We are going to see all sorts of devices connected to our networks, direct machine to machine communications, that will demand security levels beyond what we currently have.

There is an ongoing debate worldwide, prompted by our Five Eyes national security partners Australia, the United States, the United Kingdom and New Zealand over whether equipment from Huawei, a technology vendor from Communist China, should be allowed access to our networks. The Huawei debate is also part of a larger debate about Canada’s relationship with China, a country that does not have the same norms and values as Canada. This was not addressed at all during the election campaign, yet it is vital to our future.

Connectivity (Rural , Remote and Financial)
Access to the Internet is not a luxury, it is a necessity in the modern economy. We need to ensure that all citizens have reliable access to high speed broadband Internet. There is an urban/rural divide for sure, but this issue extends well beyond that. We need connectivity for rural areas; as an example, much of modern agriculture relies on internet technology now. We need connectivity in our remote areas such as the Arctic as well as Northern Ontario , Northern Quebec, Labrador. Of course so that people living there can participate in the modern economy but also as an extension of our sovereignty. With the changes in sea ice happening in the Northwest Passage we should also be looking into laying undersea fiber cables through the passage to provide another route connecting Europe to Asia. Finally, connectivity also means affordability . There are people in urban areas who are not online because they cant afford it. This digital gap also needs to be further addressed, especially for school age children who need the Internet for their school work.

I will be staying up late tonight watching the election returns as I am a political junky. Even though these issues were not front and centre in the run-up to todays election, I hope they will be addressed in our next Parliament as our future really does depend upon it.