As usual a good part of my summer relaxation was reading. While on vacation in the Spectacular Northwest Territories I indulged in fiction (Neil Gaiman who is a favourite of mine, Jo Nesbo for spare Nordic crime stories and a Young Adult book “Gregor, the Overlander” from my stepson) as during the year I read mainly non-fiction. My family knows that I love books, so I try to make gift giving easy by having “Wanted Reading” lists prominently posted. One book that I got for Christmas and have been itching to read was Anthony Lacavera’s “How We Can Win – And what happens to us and our country if we don’t” which I finally got to read !

This book is a call for action for all Canadians to Dare to Succeed, to apply the same lessons that we learned in Olympic medal success with our Own the Podium program to our business and economic life. He argues that our future prosperity, and being able to afford all the things we value as Canadians, our social safety net, universal health care, our high quality education system are all dependent on us changing our beliefs and then acting on improving our productivity, innovation and competitiveness. Especially our international competitiveness.

I was lucky enough to have met Anthony Lacavera once in the past, back when Globealive had bought Yak, around 2008. He was very smart, friendly and engaging. Plus I have heard him speak at the Canadian Telecom Summit many times when he was running WIND, the scrappy cellphone company that was challenging the Bell/Telus/Rogers mobile oligopoly . As my entire career in telecom has been on the competitive side, cutting my teeth during the Long Distance wars back in the early 1990’s I was really anticipating reading the WIND story and learning more details about what actually happened.

The entire first chapter is devoted to WIND and its various trials and tribulations. Some of the anti-competitive roadblocks that WIND ran into challenging the incumbents sounded very familiar. The oligopoly does not play fair when their protected position is threatened. The Federal government and the regulator allow this. Lacavera presents it all as Exhibit A of why our business culture here in Canada has to change if we are to succeed as a nation. Our telecom sector is coddled, not required to compete against the best in the world, and hence our other businesses, enterprises and citizens overpay for substandard services. And since telecom services are THE key input in an information economy it hampers all other sectors ability to innovate, compete and be productive.

Lacavera then proceeds to highlight in subsequent chapters other factors that are holding back Canadians in winning in the global marketplace. He highlights our attitudes and belief systems , the Canadian mentality to “Go for Bronze” or a participation award rather then aiming to win big, as if wanting to come first was “Un Canadian”. The lack of funding available to high growth startups, from angel investors and from venture capital which is much harder to get in Canada. Highly touted Government R&D and innovation programs are designed to maximize political gains and spread large amounts of money around the country, often ineffectively. There is no true policy for identifying sectors or companies that show true promise of being disrupters that can be scaled to tackle global markets.

We have seen some of these arguments before in various studies and expert panels that the Federal government commissions and then ignores or only partially implements. The book does a good job of integrating many of them such as the Jenkins panel in 2011, Naylor in 2015, Wilson in 2008. The book brings all of these and more into one cohernet call for action, not just for government but for all of us.

One of the most positive and optimistic chapters highlights some of the work being done at the Creative Disruption Lab at the University of Toronto. Here start-up founders could get a “dose of judgement” from seasoned entrepreneurs who had “been there, and done that”. They can share their experience, network connections, and judgement with young founders. Start-ups have to compete hard to get into (and stay in the program), as do MBA students, industry types and anyone else who wants to observe. The chapter has some great examples of start-ups that have benefitted and were able to accelerate their growth providing concrete proof that we can do this here.

My only quibble with the book would be a personal one as I live and work in Kitchener/Waterloo. There are many references made to people and companies from Waterloo. Tom Jenkins(Open Text), Jim Balsillie (RIM, Blackberry), Ted Livingston (Kik), Stephen Lake (Thalmic Labs), Mallory Brodie (Bridgit) were some that come to mind. I understand that Anthony Lacavera has ties to Toronto, but I would have expected to read more about the culture of entrepreneurship and innovation that is happening here in Waterloo where world leading companies have already emerged and where we are home to the second highest density of tech start-ups outside of Silicon Valley. A lot of what he is prescribing is actually happening here.

I quite enjoyed this book and whole heartedly recommend it; both for general business audiences but especially to anyone who is an executive in Canadian telecom.